Behind the work

I trained as a Designer for Visual Marketing at a Munich-based company that created events as well as window displays and showrooms. Early on, I worked on projects for brands and companies such as Cartier, Wempe, Orion, Sachs, Edeka and Vontobel — including work connected to the Salzburg Festival.

This meant I learned both sides from the very beginning: spaces that sell, and spaces that create experiences.

I founded anderswie in 2007. Since then, I have designed spaces and brand environments ranging from window displays, trade fair stands and offices to events, film sets and photo shoots.

Over the years, I learned something important: beauty is rarely the deciding factor. What matters is whether a space makes use of the potential already within it.

Today, my focus is on brand space design for retail and public environments. I look for the places where a space could be doing more than it currently is — through sightlines, circulation, atmosphere, brand impact and the way the space is used.

My toolkit is more than 20 years of experience and a trained eye for those moments when something almost feels right — but only almost.

My work follows a simple principle: discover the potential. Find the levers. Develop the design.