Behind the work

Ramona Heller

Brand Space Designer
Founder of anderswie

I trained as a Designer for Visual Marketing at a Munich-based company that created events as well as window displays and showrooms. So even back then, I was working with both: spaces designed to create experiences and spaces designed to sell.

Straight after completing my training, I founded my own business, anderswie, in 2007. Since then, I have been designing spaces — events, window displays, trade fair stands, offices, film set dressing and photo shoots. Over all those years, I have seen how a space can change the way people behave — how they enter, move, buy or leave.

And I learned something no moodboard or style concept can ever tell you:

Beauty is rarely the deciding factor. What matters is whether a space makes use of the potential already within it.

Often, that potential does not lie in a major transformation. It might be a sightline that leads nowhere. An entrance that does not tell you anything yet. A counter that demands attention too soon. Or an area that could actually be the strongest part of the space — but does not feel that way yet.

Two years ago, I reshaped anderswie. Not the spaces — the thinking behind them. Event design evolved into interior design, and from there into Brand Space Design.

Today, I translate between a brand’s DNA and the way it is experienced in space — looking for the places where a space could be doing more than it currently is.

My toolkit is 20 years of experience, thousands of spaces, and a trained eye for those moments when something almost feels right — but only almost. Those are often the moments I learn the most from.

My work follows a simple principle: first, we uncover the potential. Then we find the lever. Only then does the design begin.

If you would like to discover what more your business space could do for you, we start with five questions.